To all the technologists and developers: Go against your instincts. Ask first. Make sure the market is big enough, the customers have a need, and they are willing to pay the costs in taking on your solution.
Many technologists want to build the product first “Get it JUST right” and then go to market with the ‘perfect’ answer. Why? Because this is what everyone was taught in school. Get the answer right, then hand in the homework, find the solution THEN pass in the test. Business is not school. You need feedback.
Because you will always be “wrong”. Unlike trying to do simple algebra problems, where only 1 solution of x exists. Consider this more like your high school science labs. Start with a theorem “Customers will buy this…” And then experiment. Ask the customers, look at the market, and get feedback. The faster/cheaper you get this, the more time you’ll have to actually work on the solution, and work on your business.
Odds are, you’re a very good technologist, you’ve been spending the past 2 decades understanding the code, the technology, etc. You CAN produce the final product in a few months without much difficulty. Doing market research, however, will take time. Talking to customers, will take time. Figuring out the solution, will take time. So why not do the hard tasks tasks first?
I understand these tasks are harder, because they are unfamiliar. They’re harder because you don’t have 20 years experience. But YOU must do them. And it must be YOU. Not one of the services that tell you what you want to hear. Not one of those research groups, and not just reading papers. The reason it has to be you, is that you will be laying the ground work for trust and sales in the future.
The reason you need to do this part first is that you know all the shortcuts in design/development/production. You have no shortcuts in market research. And you have no reasonable guide on how long it will take before you will know you’re on the right path. It could be 6 weeks, or it could be 6 months. And then you’ll still need to make the final product, but at least now, you’ll know it’s the product that’ll be bought.
No one will purchase the first time you show up. Every customer has the same attitude the first time you show up. “I don’t know who you are, I don’t know where you’re from, I don’t care what you do, I don’t want what you have. Now, what do you want?”
When you can’t address all these challenges, then you will get rejected. Getting most right isn’t enough. The only way you can get them all right is to ask. You won’t get it right the first time.
If you’re going to launch without knowing what your customers need, then realise you’ve got a hobby, not a business. Don’t confuse the two.