Other reasons
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Time and time again, I’ve emphasized the monetary gain, IRR for investors.
It’s the easiest one to point to, and like most models, money is a proxy for “benefit”.
But some investors are concerned about the process as well as the money itself. So that making $X by making the world a better place, and making $X+$1 by clubbing baby seals. The investor is willing to sacrifice that $1, and go with the former investment. This might be an extreme situation, but it highlights the point that money isn’t the only return some investors want.
Some funds will address this additional requirement as part of their filter. “If the company isn’t in the high tech field, we won’t invest.” This does mean it is important for the entrepreneur to understand the additional hurdles that must be cleared when going after funding.
When looking at angel funding, remember that the story you provide the angel is also of value. Some angles are looking to get back into the game, without having to put in the long hours, early morning meetings, and delays in the airport. Others are looking for ways to establish their legacy, and still others are only interested in the cash return. Approach all of these people the same way: as an individual.
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