http://www.time.com/time/insidebiz/article/0,9171,1101040712-660965,00.html?cnn=yes
This article goes into the concept of having internal markets determine the strategy/course of a company.
I'm all for this idea.
Actually, let's expand the idea a bit more.
I'm already on the record as saying that you should outsource everything but sales and innovation, so why not get the outsourced partners, suppliers/customers in on the action as well.
Yes, it's dangerous.
No, it probably won't happen over night.
But a "company" that has insight to its future sales? future supply problems? Markets telling you if/when you'll have any hurdles to overcome, and even better, smoothing out your problems, when a supplier starts to produce more in response to the market information he heard about a supply shortage? In the end, the company wins,
The ones who supply you win
And your customers win.
It can also help you with future planning, if a customer doesn't really believe they'll process another big order from you, they could bid down the sales numbers. Uncertainty is the bane of business. Many owners will tell you they'll pay a premium for stability. It helps planning and long term profits.
But requires the trust of the players involved, because competitors will get the information as well. The only way to take advantage is to have a company that can react fast enough to the information available. Faster than your competition, even though they have the same information as you. Fundamentally, use the fact that this in an imperfect market, information will filter out through actions of buying/selling and react accordingly, before your competitors do.