Sell To investor means Sell For investor

Once you get money from an investor into your company, the very nature of your business changes.  It goes from being a job to sell your product/service, to a primary job of selling your company.  The investor is only in this deal because they think it’s possible to sell your company for more than they paid.  The only way that happens is with an exit to another company, via an acquisition.  Or an IPO, which is a sale to the public.  Given the challenges of going public, many companies will end up exiting via acquisition.  But that terminal point is what the investor base you’re asking for money from wants.  And they will push you to attain that for the largest amount possible, in the shortest amount of time possible.