Pay X, get Y

 

Straight forward and easy. 

 

But what you get, is more than the item(s) you are buying.

 

People get peace of mind, comfort, memory, history when they buy products.  there is something about how expectations are met with only 5 ingredients. Or 3 for potato chips.

 

If you don't know what those ingredients are you might be worried.  In some products, if you do know what those ingredients are, you'd be worried.