IF

If is a big word.

 

In VC, IF shows up everywhere.

 

If the technology works

If the customers buy

If we get funding

If we execute

If we hire the right people

If, if, if....

 

It defines and determines a lot of investments.  You take the ifs you can handle, and you abandon those you can't.

 

I'm going to try and use the most famous IF, Kipling's poem, and see how my thoughts on entrepreneurship and VC investment relate to his lines.