5 mistakes in startups

Fortune lists 5 mistakes for startups.

Here’s the quick list

1. Too little Cash
2. Thinking Small
3. Skimping on Tech
4. Underestimating the importance of sales
5. Losing Focus

Yes, these are all the things that can doom a company.

But in reading this article, I can tell one thing, it was written by a writer (which is OK), NOT by an entrepreneur.

The order, and concepts are those most easily grasped by someone on the outside, looking in.

How do you underestimate the importance of sales if you’re running your business? Other than being the only reason why your company has the right to exist, what would you put ahead of sales?

The bit on Too little cash. Yes, eventually every company gets shut down because it ran out of cash. But that’s akin to saying, everyone dies of death.

Read the article, see what it says, and then figure out why it says it. You’ll start to see some omissions and errors. If you end up saying that the order and the process of the mistakes is correct, then I’d question your judgment.