Another look at Customers

Horror stories from IT support.

And yet, this is the Same type of person who makes up your retail customer.
And the same type of person who makes corporate buying decisions.

Thus, don’t expect too much from them.

If people are willing to do these things to their own co-workers. What do you think they’re willing to do on someone they don’t have to see every day, and who doesn’t have access to their email account?

Don't let sales support destroy the economics of your business.