Another Cleantech article
Now the Washingtonpost has an article on the techies going into CleanTech.
The good news is that these people are big names: Gates, Case, and Doerr. So where they go, people follow. And with the opportunities this big, there are billions/trillions at stake.
One solution that takes off is not limited to the developped world. Cheap clean water, cheap clean energy, these answers can and will be used everywhere. Playing with the long tail will be more than niche markets of the web enabled.
This is playing with the bottom of the pyramid. Cellphone adoption in Africa is a very good example of how people can pay for what they want/need. The market was bigger, the usage wider, and it surprised everyone who was expecting an European, or Asian business model.
And we're talking about fundamental needs being solved.
Someone's going to make a lot of money here. Some others will lose their shirts. But everyone's jumping into the pool.
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