I am now, have been and will be wrong

To techies, the “magic” of sales and marketing are supposed to solve themselves.

If you build it, they will come.

“Think Different”.

The world will beat a path to your door.

Marketing can “create a need I didn’t realize I needed.”

We buy into these myths because they fit comfortably with our view of the world.

Aren’t you too old to believe in such fairytales?

Most of the techies who read this blog can make the technology WORK. I’m not doubting your ability on the technology front. I focus on the other parts of business, because your foundation is robust. The stuff techies presume will fall into place, once the core technology is solved, is the other part of business.

Neither side is more important, because both are needed. However, given my background, and my familiarity with technology; I know solving the problem is rarely part of the equation. It might take some time and effort, but it’ll get done. The sales, however, may never get done. No matter how much time/effort/money is put in, no one might buy your product.

Now this also holds the presumption you won't do something too crazy. You won’t try to break the laws of thermodynamics (no perpetual motion machines). You’re not going to try and get a zero-point energy device. You know enough of the technology to recognize what’s doable, what’s achieveable, and what you can accomplish.

Don't take the short-cut of using writers/screenplays to determine your business strategy, especially not your marketing plan. Do the research, find the need and then come up with the solution.