I am now, have been and will be wrong

This article from CNN complains about the buzzwords used in today's language.

I’m guilty of this as well.

Buzzwords, slogans, etc. These all miss the point: TELL ME WHAT YOU DO. Don Jones, the guy who started me in this industry, would complain that companies hide their business behind a meaningless name. If you read some marketing materials, it sometimes it felt like the classic comedy sketch where two politicians debate, saying the same thing, only repeating each other’s statements with synonyms.

Marketing is supposed to INCREASE SALES

Otherwise why do it?

A good friend of mine went into sales before she furthered her career in marketing. This is a pretty good approach. Being on the front lines gave her the appreciation for the type of support that’s needed from marketing.

The activities of marketing should support the sales force.