Owen Thomas, an old friend, has been writing
Ditherati.net for years now. This quote is probably the most honest one on running a business I’ve seen in years.
GOING BEYOND THE CALL, BUT ONLY OUT OF DIRE NECESSITY
"We'll be as competitive as the market forces us to be."
SBC executive Scott Helbing, explaining the company's customer-apathetic philosophy,
USA Today, 16 November 2004