Great article on cash and 10 rules of cash flow

I agree with most, except his one statement;
No Cash = No Business.

I understand his need for Cash, but it’s proven to be a red herring for some companies I’ve seen. Companies that found ways to raise money, but never really targeted on their customer. These things end up sticking around too long, trying to find ways to justify management’s salaries, and end up with a 0 at the end of the day.

Customers provide CASH for the services of the Company. These are the key guys to satisfy, not users, not eyeballs.