Happiness

I focus a bit on happiness, because it is such a personal criteria, but one that is universally applied.
Commerce, at the very end of the day is:
Buy This …….. You’ll be happy.
Now, you can fill in a lot of words between those 5 words above, but they define transactions in today’s world.

Buy This food, you’ll taste something good, you’ll be healthier, you’ll have no more hunger pangs, you’ll be happy.

Buy this dress, you’ll look beautiful, you’ll feel good, you’ll be happy.

Revlon admits they don’t sell make up, they sell hope.

They sell the hope you’ll be happy.