I am now, have been and will be wrong

"We do THIS because it gets us the greatest benefit, for the amount of resources, in a better way than anything else we can come up with."


This seems to be the underwritten business motto for every business I've ever seen. From retail to restaurants, drug dealers and educators.

At the core, it makes sense. If there was another way to get better benefits with fewer costs, why wouldn't you do it? Costs is an all inclusive figure, switching costs, financial costs, emotional, physical, social, etc.

Benefits is more than financial gain.
I need to get a more succinct way to say the above.


Greatest Benefits for Least Cost.


This almost works, But it's a bastardization of the concept. Similar to how "Only the Strong Survive" is a warping of Darwin's "Survival of the Fittest"

People, as a whole, are not collectively stupid. Figure something that's easier/faster/better and the information will filter through the population.


It's just getting the word out there quickly that's the problem.
A lot of companies die before their ideas can spread far enough.