To define yourself is a difficult task.

Most people will go through life never having to figure out who they are, why they do what they do. And some will have a good life, never going through the self examination.

Companies can follow a similar pattern. Doing what they do, and never really caring much beyond what’s going on outside their shop. Customers come and go, suppliers move on. But your business just keeps going.

This can describe most flowershops, toy stores, retail businesses. It’s enough to survive, and maybe do well, but it will not been enough to succeed. In order to be successful, you need to understand who you are, and why your customers need you.

Figure out what you do, how you do it, and where you make money. Then do the same thing for each and everyone of your customer, and suppliers. After that, go one more level, and do it for your customers’ customers, and your suppliers’ suppliers.

Then you’ll be a ‘good entrepreneur’.

How to tell if you’re a ‘great entrepreneur’? Know what’s coming in over the horizon. Be able to maneuver yourself to avoid the impending storm, and you’ll be sitting higher than all the competition that wasn’t prepared.